Most authors have traditionally used offline strategies to create buzz for their new book. These methods typically entail striving to gain coverage in local press, sending out press releases and holding public sessions to talk about the book. These methods are certainly costly and may not reach as many people as an emerging author may [...]

Is the bookshop dead? This was a major discussion point at the latest London book fair April 2011. There are a number of top CEO's from companies like Penguin, Harper Collins and others, who are certainly very worried about the whole situation. Penguin Group CEO John Makinson was quoted as saying: "there is certainly a [...]