Finding a Niche Market is essential for self publishing authors.
Niche markets are important for 4 reasons.
1: They increase book sales.
2: The author is promoting to a hot market
3: Many Niche market buyers purchase multiple books in the same Genre’
4: Books are less likely to be returned by buyers for a refund.
Niche markets work very well for Self Help, How to books, and Business books, as people continually buy different books, if the topic excites them.
Novels can work in niche markets as well, and is proven to work better than the a scatter gun approach to selling. But authors have to pick the correct niche, no good targeting Science Fiction readers if you write romantic novels. Research the correct areas and promote to them.
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