Doubly interesting as China is starting to be recognised as a major book buying country.
At ASPG we have been saying this for the last 4 years, and is the reason we have a stand at the Beijing Book fair, and the only Australian company to do this.
With Nielsen’s bookdata using Openbook makes our job a bit easier, and heaps more opportunity for our authors. “A new agreement between Nielsen and Openbook aims to bring the portraits of global book markets into sharper focus. Openbook, a leading book sales tracking service in China, will trade data and insights with Nielsen, whose division in the country will supplement Openbook’s domestic research operations. Chinese Openbook subscribers will also gain access to additional sales data covering U.S. and UK book markets, and Nielsen will publish English-language editions of Openbook’s reports on the Chinese book market”.