You’ve published an eBook but it’s not setting the world alight. What do you do?

Here is a great article from one of our partners, Impelsys. You've published an ebook but it's not setting the world alight. What do you do? A company that’s conscientious about inbound principles and writing content will often produce eBooks – but won’t always succeed in promoting them. This isn’t necessarily because the substance of the eBook isn’t there. It’s because they don’t quite know how to present and promote it effectively: it needs to be appealing to their target audience, and it needs to actually appear in front [read more...]