Yesterday one of our authors Dr Irina Webster was interviewed by a social activists, experienced blogger, writer and a media person Ornig Elena who publishes interviews with interesting people on her blogs and social media outlets. Here is the text of the interview http://www.authorsinterviews.biz/this-energy-is-what-we-really-call-human-power/
Most authors have traditionally used offline strategies to create buzz for their new book. These methods typically entail striving to gain coverage in local press, sending out press releases and holding public sessions to talk about the book. These methods are certainly costly and may not reach as many people as an emerging author may intend to. Social media has changed this, and emerging authors can now access millions of potential readers and buyers. Through a well created website, an emerging author is able to connect to his [read more...]
Is the bookshop dead? This was a major discussion point at the latest London book fair April 2011. There are a number of top CEO's from companies like Penguin, Harper Collins and others, who are certainly very worried about the whole situation. Penguin Group CEO John Makinson was quoted as saying: "there is certainly a transformation in every area of the publishing chain" a revolution is happening. He continued by saying "Try to understand how the growth in digital is going to track with the inevitable decline of, [read more...]
