So, you’ve successfully written and published your book? Congratulations! While it may seem like the hard yards are behind you, one of the most challenging parts of a successful book is marketing it.
You’ve done an amazing job creating an interesting, thought-provoking and engaging book – now it’s time to let people know about it.
Marketing is not a simple task and you must use the right channels to communicate with YOUR unique audience.
The Australian Self-Publishing Group can help you achieve your goal by providing you with your own experienced Public Relations and Marketing Account Manager. They will help you to get you on the right social media channels for your book, engage with your audience, and get the conversations going. In addition, we have the right connections and years of experience in the media industry to pitch and promote your book.
With over a decade of experience as communication professionals, our team has extensive knowledge in providing and executing communication strategies. Our experience spans across public, private, and government sectors with fantastic connections with media, as well as the publishing and book industry. The team will launch, market, and promote your book. More importantly, we will drive your publicity and have your book talked about by the right people.
Your PR team will implement fresh, engaging, multi-channel communications to get your book to the next level. Our work will engage diverse audiences and engage the right stakeholders to make a positive difference for your book. Our communication will be multi-channeled, personalised, and targeted.
Better yet, because we are a part of your book publishing journey from the start, we understand your book, the potential of its impact, and your target audience. Our mission is to get your book out there and help drive sales for your success.
What can we do to help?
Our expertise in media, marketing, and social media is at your service and we are excited to offer three distinct packages. Please email through to pr@australianselfpublishinggroup.com for more information or to express your interest.
Packages are charged on a monthly basis, starting from $999
The Social Package
- Phone consultation to understand your goals, values, and target audience.
- Assistance with the creation/ maintenance of social media pages.
- Engagement with other pages and accounts (book clubs, book reviewers, people who have read your book and want to tell others about it!).
- Outreach to influencers with engaging channels in your field.
- Content creation and design.
- Social media campaigns, including competitions and paid advertising.
The Media Package
- Phone consultation to understand your goals, values, and target audience.
- Research and identification of relevant media outlets, journalists, and influencers within your industry.
- Development of a comprehensive media list tailored to your book’s target audience and objectives.
- Crafting of a compelling press release to capture the attention of media professionals.
- Distribution of press materials to targeted media contacts via email and/or press release distribution services.
- Follow-up with journalists and influencers to secure coverage and opportunities for your book.
- Includes all elements of social media and media packages
