There are more people employed in the selling profession then in any other field of work. In fact we are all ‘selling’ something one way or another; a product or service, big ideas or personal issues. We ‘sell’ to our wives or husbands, the children, and we could be said to be ‘selling’ even when we are buying! Everyone is a salesperson; everyone is ‘marketing’ something. This book is aimed at achieving more successful outcomes through selling and personal communications.
This work, and its sometimes unusual ideas and methods, will unlock the secret of influencing people and of achieving better sales and marketing results. These ideas are as applicable to salespeople as they are to doctors, plumbers or to anyone.
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